11 Sept 2025
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Article
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4 min to read
AI and Buyers Agency: The Next Winners
AI and Buyers Agency: The Next Winners
Why the standout agents of the next decade will be the ones who pair domain expertise with AI.
Opening
Every major tech shift creates the same kind of winners. It is rarely the people building the tech in a lab. It is the smart operators who know their craft, spot the inflection, and use technology to set a new standard.
The winners from this AI wave are not written yet. They are the agents who decide to leverage it first and best.
The Pattern: How Past Winners Emerged
Web era
Amazon started as a bookstore, not a pure tech company. Jeff Bezos understood books and saw how the web could change distribution, selection, and convenience. The result was an entirely new model for retail.
Mobile era
Airbnb’s founders were not hotel tycoons. They saw a gap in hospitality and used mobile and the social web to transform how inventory is created and trusted. A few airbeds in an apartment turned into a category-defining platform.
The formula
Domain expertise + technology application = market domination.
When people who understand the customer and the workflow apply the right tools, they beat everyone else.
Today’s AI Winners Emerging
Software development
Tools like Claude Code and GitHub Copilot give developers direct answers, patterns, and working code. The result is fewer trips to forums and faster delivery. Productive engineers become force multipliers for their teams.
Search and research
Perplexity and related tools deliver concise answers with citations, not pages of blue links. Analysts, strategists, and researchers cut hours from discovery and summarization and spend more time on decisions.
Legal
Platforms like Harvey AI bring drafting, redlining, and precedent search into the flow of work. Lawyers shift time from repetitive review to higher value advice.
The pattern repeats
10x buyers agents + AI = 100x buyers agents.
The same effect shows up wherever there is complex information, repetitive steps, and time pressure.
The AI Difference: Why This Time Matters
What AI actually does
Acts as a layer between raw data and personal context
Automates multi-step, rules-aware tasks that used to require manual coordination
Personalizes outputs to the needs of a client, a brief, or a suburb profile
Changing user behavior
From reading pages of data to getting direct answers
From clicking through screens to triggering actions
From digital chores to automation that runs quietly in the background
Buyers Agency: Your Opportunity
Behaviors we are already seeing
Direct answers
Who are the most relevant selling agents for my client brief in these suburbs right now
What is the land size, zoning, and last sold price for 24a Hillcrest Avenue, and what are similar sales in the last 6 months
Seamless actions
Share my brief with the relevant agents in one flow, with professional context and follow up
Save this property, create a due diligence checklist, and share a clean summary with my client
Automation
Monitor each agency website in my target areas and alert me to new or updated listings
Gather key data points for due diligence from trusted sources and package them for review
Your competitive advantage
You already know how to source off-market and pre-market opportunities. You already know how to manage client expectations and negotiate with confidence. You also know where the friction lives in your week. That is where AI gives you an unfair advantage.
AI = your Iron Man suit.
Think Tony Stark. The suit does not replace the pilot. It amplifies the pilot’s judgment, relationships, and speed.
What This Looks Like In Practice
Automated discovery: Continuous monitoring of agency websites and early access channels in your patch. Relevant changes trigger alerts within minutes so you are first on the phone.
Agent relationship cadence: Light-touch, professional follow ups that keep you top of mind without the calendar chaos. Notes and reminders are handled so you show up reliably.
Brief-matching: Save client criteria once. New opportunities are scored against those briefs with reasons to care. Your day starts with a short, prioritized list.
Due diligence in one place: Land size, planning overlays, recent sales, price guidance, rental estimates, and flags pulled together for fast review and client-ready sharing.
Coverage insights: See which agencies and suburbs you are actually covering and where you are relying on luck. Expand strategically.
Why This Matters Even More In Australia
Portal-led campaigns and vendor-paid marketing mean selling agents control how and when a property is surfaced. Pre-market and off-market activity is common, and portals now offer formal pre-launch options. The buyers agents who plug into the pipeline before a full public campaign gain a consistent timing edge.
The Opportunity
The question every ambitious agency should be asking is simple. If the web reshaped retail and mobile reshaped hospitality, what happens when AI reshapes search, outreach, and due diligence in property buying
You have the expertise. AI provides the superpower. The winners in this shift will be the agents who combine deep market knowledge with practical AI capabilities, not theory.
Call to action
Start experimenting. Start learning. Start building simple, repeatable processes.
Pick one part of your week that is predictable and painful
Automate the discovery and the follow up
Measure the time you win back and reinvest it in clients and negotiation
The next winners in real estate are being built right now. They will be built by people who understand both properties and possibilities. If you want a shortcut to get moving, tools like Open BA bring automated discovery, agent relationship workflows, and brief-matching into one place so you can operate like a 100x agent without adding 20 hours to your week.
FOOTNOTE
Book a demo at openba.com.au and see how buyer's agents across Australia are finding their competitive edge.